Cybersecurity firm Mimecast has recruited actor Jeremy Piven to launch its new global marketing campaign which highlights the common dangers of email security.
In the three new adverts, Piven – best known for his roles as Ari Gold in Entourage and Harry Selfridge in Mr Selfridge – explains phishing, ransomware and impersonation fraud emails, all which target employees in organisations every day.
By depicting realistic scenarios that show the ease with which workers can fall foul of scams, the adverts adroitly balance gravity with humour.
Mimecast published the videos on YouTube and are supporting promotion with organic and paid social, display, blog, event and email marketing campaigns.
