Small businesses don’t enjoy being treated like enterprise prospects. Yet it’s an error many B2B marketers make.
Any organisation serious about gaining a share of the UK’s £1.8 trillion small business market, should be aware that a bite-sized enterprise proposal won’t impress ‘bite-sized’ business owners. They want to be listened to and understood on their own merits.
We spoke with CMOs directly marketing to small firms to uncover the differences between the buying journeys of small businesses and enterprise customers. We asked how they map the small business customer journey and where B2B marketers can make the biggest impact.
