Part of Norman Hay Plc, SIFCO is the inventor and world leader of selective plating – a portable and cost-effective method for repairing or salvaging metal components. Looking to re-energise their sales drive, they decided to focus on the high potential aerospace sector. On the face of it, SIFCO was in a strong position with a global reputation and an impressive portfolio of customers. However, alternative methods had won over a new generation of engineers, and SIFCO was seen to be a ‘low-tech’ solution. It was time to get the SIFCO name back where it belonged…
- Strategy and Evolution
Cashing in on Thought Leadership
- Strategy and Evolution
This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude in October 2024.