Norman Hay and Wyatt International

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An integrated marketing and PR campaign to drive awareness and sales of the SIFCO plating process within the global aerospace industry.

Part of Norman Hay Plc, SIFCO is the inventor and world leader of selective plating – a portable and cost-effective method for repairing or salvaging metal components. Looking to re-energise their sales drive, they decided to focus on the high potential aerospace sector. On the face of it, SIFCO was in a strong position with a global reputation and an impressive portfolio of customers. However, alternative methods had won over a new generation of engineers, and SIFCO was seen to be a ‘low-tech’ solution. It was time to get the SIFCO name back where it belonged…

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Cashing in on Thought Leadership

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The Elevation Awards 2024 Winners Report

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

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