The moment of truth for B2B marketing

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

As we head towards 2021, the landscape of B2B marketing is at a crossroads. Almost everything has changed. The needs and expectations of enterprise customers are different to what they were even six months ago. So is your team planning for the old world - or the new one?

As we head towards 2021, the landscape of B2B marketing is at a crossroads. Almost everything has changed. The needs and expectations of enterprise customers are different to what they were even six months ago. So is your team planning for the old world – or the new one?

Enterprise appetite for technology remains undimmed – but vendor sales and marketing teams aren’t keeping in step with what buyers require from them.

These are some of the findings from the latest instalment of the Customer Buying Index™, published by growth marketing consultancy and pioneers of account-based marketing, Momentum.

Here’s five sneak-peek statisitcs from the guide:

  • 42% of large enterprise buyers say they’re finding it harder than before to make buying decisions.
  • 71% say they are open to more communication from vendors.
  • 44% say buying teams are internally more disconnected than ever.
  • 40% worry they’re losing touch with new ideas from vendors.
  • 60% say ABM content is valuable when it comes to selecting suppliers.

Download this guide to find out more.

cover_9_0.jpg

Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

Elevation-report-graphic-1

The Elevation Awards 2024 Winners Report

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

Oktopost-report-graphic-2

LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,

Download the Report

Access These Extra Downloads

Country Flag

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.