Video platform Vimeo has announced Vimeo Create, a tool used to streamline and simplify video creation for small business owners and marketers.
Vimeo Create aims to combine editing technology with an interface that helps users through the video-making process from start to finish. Users will be able to select from a gallery of professionally designed video templates or use their own footage to produce videos from scratch.
The feature is integrated with Vimeo’s suite of workflow tools so users can make videos catered to specific social media platforms.
As part of the announcement, Vimeo is also releasing their first research report, ‘The 2020 SMB Video Report’, which found that over half of small businesses used video last year, yet only 22 percent feel they’re using enough video content — citing time, cost, and complexity as the greatest challenges.
Anjali Sud, CEO of Vimeo, said: “Video is the most impactful medium we have today for human expression at scale, and businesses need an online video strategy to reach their customers. But the research is clear: small business owners and entrepreneurs don’t have the tools, time or budgets to make videos at the volume and quality needed to compete. Vimeo Create levels the playing field. It’s a radically simple tool that shortens the distance from idea to execution, so more businesses can have a successful video strategy.”
