Tech company Yext has launched a new marketing campaign to help businesses and organisations combat fake news and misinformation online.
The campaign has built a custom website, nowronganswers.com, which features an interactive quiz experience, No Wrong Answers Challenge. Businesses can get a free assessment of how well their website answers the most popular questions people ask about them.
Participants can enter their company or organisation’s name and URL, and they are presented with the top 10 questions being asked about their brand online, followed by screenshots of how their website answers — or doesn’t answer — those questions. The participant then grades those answers as either “correct” or “wrong,” which generates a score and an overview of their website’s performance by Yext.
The advertising campaign, which launched 15 April, will run on connected TV, digital, social channels, and podcasts, is inspired in part by the customer searches that Yext clients have seen on their own websites during the COVID-19 pandemic.
Howard Lerman, founder and CEO of Yext, said: “No Wrong Answers is more than a campaign — it’s a battle cry. People ask businesses and organisations millions of questions everyday, yet more often than not they get back outdated or incorrect information — or worse, no answer at all. With so much misinformation circulating online, it’s never been more important for businesses and organisations to ensure they are the ultimate source of truth.”
