EU AI Act: How to ensure compliance and mitigate risks
As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing […]
Guiding B2B marketers through FCA’s social media regulations
No one can deny just how pervasive (or invasive) social media has become in our everyday life, and B2B is no exception. […]
Why B2B marketing leaders should nurture mental wellbeing
Mental Health Awareness Week happens annually in the UK where according to Mind, 1 in 4 people experience a mental health problem every […]
EU AI Act: Implications for B2B marketers
In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, […]
How to use podcasts to build relationships that turn to revenue
Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu, […]
Why marketing needs to take sustainability seriously
In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. To better […]
Cookieless future: strategies for success
A few years ago, the impending death of third-party cookies was a hot topic in B2B. How will this impact marketers in […]
Sora’s impact on B2B marketing: a glimpse into the future
OpenAI has recently introduced a new generative AI model called Sora, capable of generating videos of up to one minute based on […]
Empathy, creativity, and gold-worthy campaigns with Brian Macreadie
Dive into the latest episode of the B2B Marketing podcast, where David Rowlands, Head of Content, B2B Marketing, engages in a captivating […]
How to elevate customer experience: Merkle B2B’s insights
In a recent interview, Rob Gold, CEO, Merkle B2B, delved into the evolving landscape of B2B marketing, highlighting the critical role of […]
Why is your B2B tech brand not popular?
We all want to be popular. It’s human nature. But what is the journey to popularity for B2B tech brands? And what […]
