The 2015 B2B Awards shortlist has been announced, featuring global B2B brands from a range of vertical sectors.
This year’s best performing agency is Momentum ABM with 10 campaigns shortlisted; followed by OgilvyOne dnx and The Marketing Practice – both appearing eight times in the shortlist.
Meanwhile, the best performing brands are Atos with eight campaigns nominated, Oracle with seven and Adobe and MasterCard with six.
Other brands that made it on this year’s shortlist include IBM, Fujitsu, Royal Mail, UPS, Oracle and Microsoft.
Competition to reach the shortlist has been tougher than ever with 562 entries this year, nearly a 10 per cent rise since 2014. The first round of judging happened in July with over 110 senior client-side marketers taking part from top B2B brands including Brother UK, Google, Marketo and the BT Fleet.
Meanwhile, to address developments in the industry, two new categories have been introduced: ‘Best use of account-based marketing’ and ‘Best existing customer programme’.
The winners of the B2B Awards will be announced at the gala dinner, which takes place at the HAC on 19 November.
For the full shortlist and more information about the awards visit: b2bmarketing.net/awards.
