Telemarketing agency B2B CM is asking ‘Who are you?’ in its latest campaign designed to create business opportunities and demonstrate how data analysis improves sales.
The campaign sees the agency challenging itself to discover how long marketing directors have been in their role, their influence in the decision making process and who else in the organisation is part of the process.
Stella Jones, managing director of B2B CM, said, “Our clients use the detailed information we gather on their prospects to build productive sales pipelines, and we want to demonstrate to the rest of the business community how valuable this kind of data is.”
B2B CM will be reaching selected companies via email and telemarketing but are also encouraging marketing directors to enter directly by visiting the ‘Who are you?’ campaign page.
