Inspirational lessons in leadership – from the birthplace of B2B marketing!
Once a year, we bring together the marketing leaders in our Propolis community for a day of networking, sharing perspectives and building collaboration. Unlike
B2B Insights
Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.
The 2024 B2B Marketing Awards shortlist announced
The B2B Marketing Awards celebrate the best-of-the-best in B2B and with 27 categories and 300+ submissions, this year is no exception. Taking
Branding just works — so why isn’t absolutely everyone in B2B on board?
There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective
EU AI Act: How to ensure compliance and mitigate risks
As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing
Should ABM be your number one route to market? It’s not that simple
Since it was first coined over 20 years ago, account-based marketing (ABM) has been increasingly at the forefront of marketers’ minds. Once
Google’s U-turn on a cookieless future
Google has decided not to phase out third-party cookies in Chrome, opting instead for a new approach that gives users more control over their browsing data. This strategic shift comes amid regulatory scrutiny and aims to balance privacy with advertising needs. Learn about Google’s updated plan, the ongoing development of the Privacy Sandbox, and why it’s crucial for businesses to explore alternative targeting methods.
AI led innovation for B2B Marketers
Ice Blue Sky and Cloudapps today announced the launch of a new AI led Innovation for the company B2B Marketing – the
Driving awareness and collaboration: Helping to navigate sustainable marketing and its impact on people, process, and technology
In today’s rapidly evolving landscape, prioritizing sustainability in marketing is more crucial than ever. This shift significantly influences the environment, people, and
“Change” and “new” are two great words — so long as they don’t apply to you
I coined this title phrase some years ago, having often observed strong resistance to innovation and change in the corporate world. This
Guiding B2B marketers through FCA’s social media regulations
No one can deny just how pervasive (or invasive) social media has become in our everyday life, and B2B is no exception.
Insight-powered sales aims to bridge the B2B revenue chasm
FT Longitude and CogniClick have joined forces to enhance the commercial effectiveness of thought leadership, which is becoming increasingly essential for B2B brands in a
B2B Marketing Announces Launch of The Propolis Marketing Leaders Series
B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned events B2B Ignite, The Global ABM Conference, and
