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B2B Marketing & Inflexion Group: New partnership

B2B Marketing and Inflexion Group - new strategic partnership announcement

B2B Marketing and Inflexion Group have announced a strategic partnership, bringing significant benefits to both Propolis members and Inflexion Group clients.

As part of this new relationship, Inflexion Group will support the growth and development of Propolis through quarterly account-based marketing webinars incorporating their latest research, by providing speakers and panellists at B2B Marketing events and as part of the judging panel for B2B Marketing’s annual awards. Key members of the Inflexion Group team, including Bev Burgess, Louise Jefferson and Dorothea Gosling, will become Propolis Ambassadors.

Inflexion Group will encourage its clients to become Propolis members, giving them the benefits of the global B2B community such as benchmarking insights, expert content, peer-to-peer conversations, training, roundtables, best practice briefings, access to the Propolis Experts team and entry to B2B Marketing events. B2B Marketing will collaborate with the Inflexion Group to extend their existing advisory services for members currently provided by the Propolis Experts team.

B2B Marketing will also offer three of Inflexion Group’s training courses, customised for Propolis members and leading to joint accreditation from both organisations:

1. Advanced ABM, designed for practitioners seeking to deepen their ABM skills and adopt best practices to maximise the impact of their ABM programs;
2. Deal-based marketing, specifically crafted for marketers supporting strategic sales opportunities who want to increase their company’s propensity to win;
3. Executive sponsorship and engagement, developed for marketers responsible for designing and implementing executive engagement programs that foster deeper relationships with customer executives.

Full details of the courses can be viewed here.

Richard O’Connor, CEO, B2B Marketing commented “We’re delighted to formally announce our partnership with Inflexion Group. Bev and her colleagues have been regular speakers at our conferences for several years, and their insight, expertise and thought leadership will be invaluable in helping us to further develop the Propolis community and deliver additional value to our members.”

Bev Burgess, Co-Founder, Inflexion Group said “There is significant value in being part of a community of like-minded practitioners, such as that managed by Richard and his team for B2B marketers. I’m pleased to offer our clients the chance to participate as an additional way to bring new perspectives and skills to their companies, and for our team to be a part of the value on offer to Propolis members.”

Inflexion Group is a team of highly-experienced B2B practitioners, providing consultancy, training and mentoring in all areas of account-based growth, while B2B Marketing offers its members events, training and expert resources plus access to its global marketing leaders community, Propolis.

For more information, contact:

B2B Marketing
Sarah Lovelock: [email protected]

Inflexion Group
Bev Burgess: [email protected]
Tim Shercliff: [email protected]

About Inflexion Group
Inflexion Group was founded in March 2021 by Tim Shercliff, Bev Burgess and Louise Jefferson, bringing together over 100 years of marketing, sales, operational management and consulting experience between them.

Like the rest of the Inflexion Group team, they are all practitioners. The team has run marketing, sales and services at Accenture, BDO, Capita, Cisco, Cognizant, CSC, Deloitte, DXC, Fujitsu, HP, IBM, Informatica, Microsoft, Micro Focus, NCC Group, O2 Virgin Media, Oracle, Sopra Steria, Salesforce, Telstra, and Vodafone, driving growth and aligning sales and marketing.

Over the last 20 years, the Inflexion team has advised more than 40 clients on their ABM programmes and trained and mentored hundreds of ABM practitioners, primarily in the technology and professional services sectors.

About B2B Marketing
B2B Marketing was founded in 2004 and is widely credited with defining B2B Marketing as an industry in its own right. B2B has grown from niche magazine publisher to Global Community Intelligence business.

B2B Marketing run globally renowned events including The ABM Conference, Ignite London/USA, Martechopia and The B2B Marketing Awards. They also deliver Marketing Services and Training for clients across three continents.

In 2021, B2B Marketing Launched Propolis, a membership-based Community Intelligence platform for B2B Marketing Leaders. Propolis is growing rapidly and now has 1000s of members from some of the world’s best known B2B Brands.




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