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New Hires in B2B: Latest News & Updates |

Check out this month’s roundup of the who’s who of new hires in B2B!

Richard O’Connor, managing director, B2B Marketing

B2B Marketing welcomes Richard as their first managing director since it was founded in 2004 by James Farmer and Joel Harrison. Richard will be responsible for managing the entire business and helping to identify opportunities to optimise the business structure. James and Joel will not be stepping away from B2B Marketing in any way, but will be focusing their efforts elsewhere as Richard handles the day-to-day.

Richard comes to B2B Marketing with a wealth of experience, having held senior leadership positions at The Independent newspaper, UBM, Informa and RELX. He has worked in and around sales and marketing for his entire career and with both client-side marketers and agencies.

Joel said: “B2B Marketing started in 2004 as a magazine written from my own bedroom in South London. Since those early days, we’ve seen huge success, adding digital reports, training, events, webinars, a podcast, roundtables, The B2B Marketing Awards and much more to our portfolio. With the launch of Propolis last year, we’ve entered a new era at B2B Marketing (and finally put a name to our community!). As we take our next steps as a business, we’re delighted to welcome Richard O’Connor to help bring all of our various products together, and deliver value and insight to our audience in the ways they want, when they want it. As the world around us changes, and the requirements of our customers and audience change too, Richard is perfectly placed to help ensure B2B Marketing keeps pace.”

“We’re very excited to welcome Richard to the helm of B2B Marketing. He has such huge creds in the industry and will enable us to continue to build on the success of B2B Marketing’s brand, growing out of Propolis service, to make us even more relevant to our customers, globally,” James added.

Speaking on his appointment, Richard said: “I am thrilled to be joining a business that understands the B2B marketing industry better than anyone, and at such a pivotal moment. James and Joel have been outstanding champions and thought leaders over two decades, from a time when B2B marketing was seen as a quirky adjunct to mainstream marketing, to now when the industry has never been so vibrant and so central to growth. With a rapidly growing marketing community at the heart of the business, combined with highly respected events, marketing services and a superb team, B2B Marketing is ideally positioned to support the industry to navigate the post-Covid recovery.”

If you’d like to learn more about what Richard will be bringing to B2B Marketing and Propolis, check out the full feature here.

Susan McKay, international CMO, Dun & Bradstreet

Based in London, Susan will lead marketing and communications for Dun & Bradstreet’s international business. She will oversee the marketing and communications strategy across international and within country markets, including brand and traditional and digital marketing initiatives.

Susan joins Dun & Bradstreet from TMF Group as global CMO with responsibility across 85 countries and 120 offices. Prior to that, she spent 15 years in Asia, spending time at both TMF and Wolters Kluwer.

Neeraj Sahai, president, international, Dun & Bradstreet said: “Susan has a great track record of building and deploying high-performing marketing teams to support business transformation, across financial services, professional services, and the technology sector. I am confident she will be a great asset to Dun & Bradstreet and we’re all excited to have her onboard.”

Ben Perkins, CMO, Deloitte

Having worked at Deloitte for nine years, Deloitte welcomes Ben as CMO and UK leader of their Clients and Industries practice. He will oversee Deloitte UK’s marketing strategy, including the growth of the firm’s in-house creative agency, 368.

Ben comments: “With a 175-year history, Deloitte has a significant legacy and is recognised as the world’s most valuable commercial services brand. Today, our expertise spans every sector, addressing issues such as the climate crisis, regional growth and planning for a digital future. Creating new campaigns to tell stories of how Deloitte is sparking change will encourage new talent to work for us, new clients to work with us, and new initiatives to launch that will serve businesses and society for the long-term. I’m looking forward to reinforcing Deloitte’s powerful brand, creating striking campaigns to compel and inform business leaders, communities and our people across the UK.”

Annabel Rake, CMO North and South Europe, takes on a leadership role in Deloitte’s global marketing team. She adds: “Deloitte has a very strong brand in the UK, centred around articulating the impact that our firm is having on our clients, people and wider society. Ben has a clear vision for how we continue to elevate our brand, and I look forward to working with him to help strengthen our marketing approach across North and South Europe.”

Pauline Biddle, managing partner for Clients and Industries at Deloitte, concludes: “Our brand is built by people; clients and teams who believe Deloitte can make a difference on the things that matter. Ben has a strong understanding of this powerful purpose and unique market positioning, bringing significant experience to our future campaigns. This will inspire more people to work with Deloitte in order to make a positive impact on businesses and communities across the UK.”

Dustin Grosse, chief marketing and strategy officer, Talend

Dustin brings 25 years of marketing, strategy, and go-to-market general management experience helping drive the growth and profitability of a wide range of SaaS technology companies. Prior to Talend, he held c-suite roles in Nintex, ClearSide and DocuSign.

Christal Bemont, Talend CEO, commented: “We are very excited to welcome someone of Dustin’s caliber to Talend. Dustin is a SaaS market innovator whose leadership, energy, and track record of success will inspire our team and influence our strategic evolution as we continue expanding our market position and increase our value across the enterprise.”

Dustin commented: “Companies of all types must become more data-driven to effectively compete in modern markets and need complete data management platforms, like Talend Data Fabric, to quickly build, continually monitor, and easily optimize their operational data health. I look forward to working closely with Talend senior leadership and our staff around the globe to promote our world-class solutions and support our growing customer base and expanding partner ecosystem.”

Ali Griffiths, CMO, Censornet

Censornet is a high-growth British cyber security player, focused on helping mid-market organisations defend against cyber-attacks. Its cyber security platform integrates intelligence across email, web, and cloud, to provide cyber security protection around the clock, even when IT teams are offline.

As CMO, Ali has been tasked with elevating the uniqueness of the British cyber security firm’s autonomous integrated cloud platform on a global platform alongside aligning Censornet’s strategic marketing with its global GTM plans.

“Ali is a highly experienced marketing leader with a proven track record of delivering strategy, communications and marketing transformation in the technology sector, including her recognition as one of B2B Marketing’s 2019 ‘Top Women in Tech’,” says Ed Macnair, Censornet CEO. “Her experience and vision will help propel Censornet forward during our next period of accelerated growth, ensuring that companies around the world can benefit from our best-in-class cyber security.”

“Censornet is distinctively positioned to ensure mid-sized firms can get the very best cyber protection. Its autonomous integrated cloud security platform does just that, combining the power of email, web and cloud to stop multi-channel cyberattack” says Ali.

Tom Klein, CMO, Matterport

The spatial data company has welcomed Tom as CMO. Tom will be responsible for aligning Matterport’s global marketing initiatives to elevate the global brand, drive growth across key vertical markets, and help its customers and partners win. Tom brings over 20 years of experience spearheading marketing initiatives for some of the world’s leading brands. Most recently, he was global CMO at Mailchimp, where he led marketing and strategic partnerships that contributed to the company’s $12 billion acquisition by Inuit.

“As we continue our rapid pace of innovation and expansion of our global platform, it’s essential that our customers remain the focal point,” said RJ Pittman, CEO of Matterport. “Tom’s tremendous experience scaling brands and driving global adoption to reach the billion-dollar run rate will be instrumental to the massive opportunity in front of us. His experience leading large, global teams and delivering innovative, brand-building campaigns with the customer at the center of it all, will readily accelerate our mission to make every space more valuable and accessible.”

“Over the past ten years, Matterport has defined and led the category for digitizing the built world,” said Tom. “As the company turns toward its next decade of growth, I see enormous untapped potential to scale the platform across key vertical markets around the globe. I am excited to amplify the Matterport global brand and unlock the power of the digital twin for this unparalleled $230 trillion asset class.”

Magdalena Tulik, marketing manager, WorkLife by OpenMoney

Magdalena joins the employee benefits platform from legal firm Clyde & Co LLP and brings a diverse mix of marketing and business development experience gained from within the professional and financial services sectors. At WorkLife, she will have responsibility for driving the company’s marketing strategy and helping to grow awareness and understanding of its offerings via a range of channels.

Niamh McLaughlin, managing director of WorkLife, said: “Magdalena is incredibly driven and has an obvious flair for helping businesses to develop meaningful and lasting relationships with existing and potential clients. WorkLife is on an ambitious growth trajectory, so her experience will be invaluable as we look to reach even more employers and achieve our aim of making financial advice and employee benefits accessible and affordable to every UK business.”

Magdalena said: “High-quality marketing and communications are essential to the success of any growing business, so I cannot wait to get stuck in and help the team take their work to the next level. WorkLife believes that every employer – whether they have 50 or 50,000 employees – should be able to provide sought-after benefits which will make a genuine difference to people’s lives, and this is something that really resonates with me. Having a hand in shaping the future of the employee benefits market in this way is something I am truly excited about.”

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