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B2B insights

The Future of Digital Marketing: From the Metaverse to AI

Hello, I’m Michael Dean and I’m the head of digital at Fox Agency. Fox Agency is an end-to-end integrated agency purely focused on the B2B Tech market.

At Fox, we deliver everything from beautiful branding and campaigns all the way to execution and delivery across Digital, PR and Events. We bring together Brand and Demand so that our clients have fully integrated campaigns that both raise awareness and create leads that delivers revenue.

My session at Ignite is a hot-topic, something that everyone’s talking about and something I get asked a lot by our clients… what’s happening at the forefront of digital and how can we use it.

I’ll be focusing on the Metaverse, Web 3, Blockchain, NFTs, ML, AI and Personalisation. Within the session I’ll explain what each one is, show some examples of what is already out there, and most importantly give you some pointers as to how you can get started and use this technology today.

To set the scene, we’ll take a look at the latest Martech 5000 from Scott Brinker and his team (May 2022). With so much technology how do we know what to do next?

But don’t worry, this is not a techy session, this is for marketeers and senior leaders. My mantra of ‘Technology is an enabler, not a solution’ means we’ll be looking at what we can do and how we can make a difference. After all, 70% of innovative customer interactions involved emerging technologies in 2022.

As well as covering the what, why and how, I’ll also discuss some examples to help generate ideas. Plus there will be stats and key takeaways to keep your boss happy! I’ll also make sure there is time for you and your questions.

Spoiler alert: It’s about being creative and being brave!

Added bonus… I’ll be making my slides available to download for all those who attend the session.

Finally, if you’ve never been to Ignite but are in B2B marketing then I’d strongly encourage you to take the plunge and come along. These types of events are vital for not only your personal growth, but also the growth of your company. Find out what really matters by listening to experts, finding out what everyone’s doing and networking with your peers. Afterall, if you find out what’s important because you’re losing market share to your competitors, then it’s too late.

Looking forward to seeing you there!

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