This infographic includes data drawn from B2B Marketing’s 2013 B2B Leaders Report.
Click to enlarge infographic
B2B Marketing
This infographic includes data drawn from B2B Marketing’s 2013 B2B Leaders Report.
Click to enlarge infographic
Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ has
Trust and primary objectives Building and strengthening trust emerged as a foundational element across B2B thought leadership campaigns, with 65% of entries explicitly citing trust-building as a key objective. This underlying focus on trust manifested
The need for B2B marketing leaders to understand and consider the geopolitical context in these uncertain times was really brought home for me at the Propolis Leaders Forum this year, where we brought together 100
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.