B2B Marketing has announced the launch of The B2B Marketing Podcast.
The podcast aims to provide best practice and interviews with senior marketers in audio form.
In a teaser clip released yesterday, hosts Molly Raycraft and Adam Harper announced the project.
They revealed the first episode will be released next week and will feature Simon Rusling, partner and head of marketing at Barnett Waddingham; Brian Macreadie, now head of marketing at Addleshaw Goddard; and Gemma Davies, director of global ABM strategy at ServiceNow.
Molly Raycraft, journalist at the publication and host of the new podcast, said it was a great opportunity to make B2B Marketing more accessible.
“While we create a lot of reading material on B2B marketing we know leaders don’t always have the time to study it. Now with audio material we’re hoping it will enable busy marketers to still benefit from the insight of their industry peers.”
Adam Harper, who proclaimed himself to be ‘the fun one’ in the podcast’s announcement added: “As a curmudgeon who hates music, I have been an avid listener of podcasts on my commute for the last five years, dreaming of the day I can listen to my own podcast on the way in and laugh at my brilliant jokes. That means this really is a dream come true for me.”
The podcast will available on the B2B Marketing website, and most podcast providers – including Soundcloud.
