B2B-Marketing in Switzerland, Germany and Austria is on one hand very similar to the marketing in main B2B-markets (GB and US). On the other hand it is different or even very different.
When existing products (hardware) and solutions should be successfully launched or relaunched in a german speaking country, it is very important to adapt the communication to the local needs and based on local success know how.
Those who read german may find important information on XING:
https://www.xing.com/net/priff5e15x/sbtb/newsletter-archiv-381054/
https://www.xing.com/net/priff5e15x/kommunikations-erfolg/newsletter-arc…
Those who do not read German, need to work with a local german speaking partner. German speaking marketing experts can be asked for a first analysis of the success potential and the potential to achieve the ROI desired.
