Category 1: Newcomer of the year
Here at B2B Marketing, we’re all about recognising the rising stars of the industry: those guys and gals (aged 27 years of age and under) who have made a significant or outstanding contribution to their organisation’s marketing (or that of its clients, if an agency) in the last 12 months. Check out the seven stand-out marketers who’ve made this year’s shortlist.
What does she do?
Digital Radish senior account manager Sarah has risen through the ranks since being the agency’s first permanent hire nearly three years ago.
Big achievements
Sarah managed what was described as “the most successful launch in 30 years of sales”: the When You Move launch campaign, which generated a pipeline of half a million pounds in three short months, all on a seriously limited budget. It also won a B2B Marketing Award and was highly commended at the 2016 awards.
What does he do?
Having joined EY in May 2016, Tyler’s main role is to deliver the marketing for the UK and Ireland infrastructure sector, which is recognised as a ‘growth platform’ for the firm.
Big achievements
Two months after joining EY, Tyler’s role and responsibilities grew rapidly, and he was tasked with leading its infrastructure marketing and delivering the Building Future Britain (BFB) campaign – which has proven to be a great success and was recently announced as a finalist at the CIM Marketing Excellence Awards. So far, the campaign has positively engaged with 73% of EY’s target accounts, and its website has registered a 236% increase over the past nine months in total visitors. Plus, EY’s social media followers have increased 87% in the same timeframe, with a leading engagement rate of 2.2% on Twitter and its media hits registered a 370% increase in FY16.
What does she do?
Everything! From social media, press, website and collateral to event management, internal communications, sales collateral and Convertr’s recent office revamp: anything that leaves Convertr HQ has touched Kate along the way.
Big achievements
In the last six months, Kate – who is only 24-years-old – has increased Convertr’s social following by 37%, increased social engagement by 1217%, organised three agency breakfast roundtables with senior-level representatives and achieved a 70% increase in web leads through optimised forms. She’s also launched Convertr’s first PPC activity (which generated 12 qualified leads), organised an ABM campaign for Valentines Day (which involved creating a website) and produced and promoted a GDPR whitepaper and event at the Ivy Club.
What does she do?
Currently an acccount manager (although soon-to-be senior account manager), Tajah is the person everyone wants in their team. Her role involves everything from asset design and build, copy production and global stakeholder management to creative direction, pre-production and logistics management.
Big achievements
In the past year, Tajah has seamlessly managed 15 concurrent projects that have delivered significant financial returns for Fujitsu. Right now, she is pivotal to Fujitsu’s biggest ever global project: Project Cirrus – and next month will see Fujitsu live stream four (hopefully) world record-breaking Wing Suit jumps.
What does she do?
Ellie plays a critical role in marketing strategy and tactics. Her responsibilities include developing and executing marketing and communication activities across the UK, Europe and the US, but she also manages PR and external comms across APS Group, manages the external agency and budget and implements APS’ thought leadership approach to marketing activity.
Big achievements
Ellie oversaw the production of APS Group’s first insight-led content marketing piece focused on digital signage, which was conducted in partnership with a well-known UK retail bank. The objective of the campaign was three-fold: to raise awareness in relevant markets, enhance the perception of APS as a thought leader, and drive lead generation. The campaign garnered numerous top-level new business leads, including WHSmith, Coca-Cola and Santander; it also boosted awareness and improved brand reputation, achieving media coverage in APS’ tier one media titles, Retail Times and Essential Retail.
What does she do?
After a quick succession of promotions, Caroline left Stein IAS to join Oakbase, where she met Julian Sowerby, ex-founder of London agency Tidalwave. Julian quickly spotted Caroline’s potential, and in early 2016 they co-founded B2B agency Don’t be Shy. Today Caroline plays a leading role in growing the business, while creating marketing strategies for clients including TeamViewer, Promethean and Panmure Gordon.
Big achievements
With five mid-market clients on board within a few months, Don’t be Shy’s client roster significantly outweighed the agency’s headcount. But that didn’t stop Caroline from planning and successfully delivering a six-figure integrated campaign within the first six months for Promethean, a world-leading manufacturer of interactive education technology – a campaign that has recently been shortlisted in four categories for the Drum Marketing and Prolific North Awards. In the last 12 months, she has built a successful agency that turned over half a million pounds in its first year. Impressive stuff.
What does he do?
Before we go any further, it’s worth pointing out that Jordan developed a CRM system at the age of 15, so he really does know his stuff. Since joining Stein IAS, he’s risen through the ranks from apprentice to director of creative technology (aged only 22). This role sees him champion new digital content and strategies that have boosted the quality of Stein IAS’s work and their clients’ ROI.
Big achievements
This year, Jordan led Stein’s biggest ever web projects, which were record-breaking. Clients like Merck and 1010data saw the agency hit the biggest revenue targets they’ve ever had, and thanks to Jordan’s hands-on skills and leadership, these projects were delivered on time and on budget. He also broke another record in the process – the most time ever recorded on a weekly timesheet.
