Data company, B2B Media Group, has appointed former Criteo executive, Andreas Misera as its VP Product.
He will be driving growth of its B2B data platform, B2B.IQ, and help accelerate product developments for other B2B companies.
Andreas brings more than 20 years of experience in digital marketing and technology as he had recently led Criteo’s technical and data & analytics operations in Central Europe, Russia/CIS, the Middle East and Africa for several years. Prior to Criteo, he held positions at Adconion and Yahoo.
By providing B2B user and company targeting and intent data through its B2B.IQ platform, B2B Media Group supports over 500 of B2B companies and media agencies in Europe and the US to achieve its marketing and sales goals.
Fabian Jung, CEO of B2B Media Group said: “We’re honored to have Andreas on board as his expertise on both a product and organisational level will be vital in advancing B2B Media Group’s growth strategy. Andreas will focus on further developing our B2B.IQ data platform and the services that are built on top of it like account-based marketing, intent scoring and lead & display solutions. His AI and machine learning background will give us a competitive edge in how we analyse and gather data from more than 500 B2B sources and make it actionable for advertisers around the globe.
