SoAmpli has invested in marketing automation technology from Force24 as a tool to achieve its aim to expand.
The company has been looking to expand its automated content sharing and sales enablement platform. In an attempt to provide personalised creation and a comprehensive approach to marketing workflows, the platform has chosen Force24.
Previously, SoAmpli were using Mailchimp and Wishpond for drip campaigns, newsletters and sign-up pages.
Charlotte Smith, customer success manager at SoAmpli, said: “Force24 will help us streamline our lead nurturing emails, reducing administration by at least 50% so we have more resources to be creative.
“We want to increase awareness about our products and the very different approach we have to ‘social selling’, with the ultimate aim of generating more inbound enquiries and sales. Now we’ve familiarised ourselves with the technology, the next step is to utilise the insights that we’re gathering to sharpen up our marketing approach and hone our messaging for maximum impact.”
