“That feeling when you think, ‘We should buy a full page in the Times and publish an open letter,’ and then you do,” Butterfield tweeted.
But as Justin Bariso, founder of Insight pointed out in Inc., it’s also a message that likely went right over the heads of many New York Times readers, despite the prominent perch.
“This is one of the worst advertising spends of all time,” Bariso wrote. “Paying big money to put your biggest rival’s name in big, bold letters in one of the most widely read newspapers in the country, and bringing attention to the launch of its brand new product, is simply ludicrous.”
What do you think of the ad? Is this a well-placed message, or a grand gesture gone wrong?
