British Airways (BA) is to open its doors to partnership marketing in a new bid to reach out and create new relationships and exploit opportunities within the leisure and SME sectors.
BA has appointed The Communications Agency (TCA) to run its partnership marketing programme.
Katie Kiddle, UK&I marketing manager, at British Airways said, “We are aiming to join up with other brands to deliver real benefits to our mutual customers.
“There will be a range of opportunities to link with BA from route-specific activity to seasonal campaigns and location-based events. The programme will open exciting new doors for BA to work alongside new partners and share marketing opportunities.”
