Barclays Corporate Banking is using customer case studies in its latest brand campaign aimed at new and existing companies.
The six week campaign, set to run across press and digital media, features clients including AEG Europe, operator of the O2 London arena.
Speaking about centering the campaign around customer testimonials, Richard French, managing director, corporate banking marketing, said, “There is no better way to demonstrate our support for UK business than through tangible examples of how we have helped our clients be successful.”
Barcalys has also recently announced the availability of its mobile payment app Pingit for corporate customers.
