Former SAP marketing executive Andres Botero has joined B2B financial automation software company BlackLine.
As CMO, Botero will be responsible for driving the company’s global marketing strategy as they attempt to capitalize on the growing demand for solutions.
Botero has more than 20 years of experience at B2B cloud enterprise software companies including CallidusCloud (his most recent position), Aria Systems, Steelwedge and SAP.
The CMO will report to Marc Huffman, chief operating officer at BlackLine. Huffman described Botero as a global B2B marketing leader who is skilled at driving results across all marketing functions.
“He has demonstrated tremendous success working in alignment with sales organizations to help grow several leading enterprise SaaS/cloud companies and build their brands globally,” Huffman explained.
Botero commented on the appointment: “BlackLine is recognized as the clear market leader and pioneer of financial close automation solutions. With a tradition of strong innovation and an unwavering focus on customer satisfaction, BlackLine is in an exciting position to streamline additional processes across the finance and accounting function.”
“The market demand and potential are vast and I’m looking forward to helping the company accelerate its market momentum and bring the benefits BlackLine’s customers enjoy today to the finance and accounting masses around the world.”
