
The contract win for Blue Sheep comes at a time when it is keen to show its growth aspirations through the appointment of general manager, Richard Lee (pictured), in September. “We feel very confident that we will deliver the return on investment that DSGi Business expects in order to achieve its own business targets,” he says.
The collaboration will see Blue Sheep delivering elements of its newly launched Aggregated Information Marketing Platform (AI:MP). This will include a hosted customer database solution which provides a detailed single customer view, data cleaning services and supplementary prospect data from Blue Sheep’s market leading aggregated database, The UK Business Universe.
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