Creative agency Blur Group is encouraging marketers to declare love, or other feelings, for their agencies as part of its new campaign.
The agency will be reaching out to its 35,000 followers across various social media networks, including, LinkedIn Groups and Twitter, with the aim of gaining a snapshot view on the opinions of agencies.
Messages will appear anonymously on the special microsite (valentine.blur-marketing.com), Philip Letts, Blur Group chairman, said, “It’s not designed to name and shame. But an entertaining review of attitudes to the industry in the year when advertising’s future is very much under the microscope and being challenged by new models.”
Blur Group is hoping to generate useful stats and will no doubt make sure it can offer help wherever possible for those marketers having a tough time with their agency. The site will be open for submissions until midnight on February 14.
