Three more titans of B2B have been inducted into the US Association of National Advertiser’s (ANA) B2B marketing hall of fame.
This year’s nominees are GE CMO Linda Boff, gyro CEO and chief creative officer Christoph Becker and CMO at Emerson Kathy Button Bell.
Nominees to the hall of fame need at least 15 years experience in B2B marketing, and must have demonstrated outstanding personal and organizational leadership, elevated B2B marketing and the industry, plus inspired talent and championed development programmes for the next generation.
The hall of fame was launched in 2016 with its first inductee Gary Slack. A further five names were added last year.
Bob Liodice, CEO at the ANA, said: “Like their predecessors, this year’s inductees represent the best and brightest in tackling B2B marketing issues and producing innovations. Our sincere congratulations go out to Linda, Christoph, and Katherine. Welcome to the ANA B2B Hall of Fame!”
