B2B marketing leadership – when your life depends on it!
Being a B2B Marketing leader in today’s dynamic digital world can feel like setting off on an epic journey – think Scott, Shackleton, Amundsen and Mawson.
In this B2B Leaders Forum 2108 keynote presentation, Brad Borkan from SAP Marketing uses eye-opening insights from his book ‘When Your Life Depends on It’, to explain the leadership lessons we can learn from the early explorers, including:
- The myth of the perfect decision
- Confronting adversity by meeting challenges head-on
- Building effective teams and the importance of the second in command.
- The Resiliency mind-set: Succeeding against all odds
Click the play button to watch the full video presentation below.
