Marketing automation is a nascent market with a ton of momentum. This is quite obvious if you keep up with the product announcements, venture capital investments, and new customers popping up every week. There is a lot of buzz going on, but the actual market penetration is still under 10%. It is a very exciting time, and going forward, there are a lot of possibilities and factors to consider.
- Marketing operations and technology [MarTech]
Lauren Carlson
- CRM Market Analyst
- Software Advice
Breakdown of Marketing Automation Market
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