Video content manager Brightcove has launched Brightcove Campaign, an app that allows marketers to create, manage and analyse their video campaigns in an all in one tool.
The new provider comes with analytics and benchmarks so marketers can compare their campaigns to other industry standards.
The service also provides optimisation tips, click-to-publish and social sharing capabilities across multiple channels and integrations with other marketing automation platforms. Some of these platforms include Eloqua, Marketo, HubSpot and Salesforce. It can also integrate with Google Analytics and Adobe Analytics.
Charles Chu, chief technology officer, Brightcove said: “We take pride in our customers trusting us with their video initiatives, and Brightcove Campaign is yet another video tool that can boost businesses’ topline. Throughout the development phase of Brightcove Campaign, we worked with many demand generation marketers to ensure it fits seamlessly into their workflows and helps accelerate video marketing to reach their goals. We are confident Brightcove Campaign will help accelerate the success of video marketing campaigns for marketers around the world.”
