Face-to-face meetings with clients are still a regular feature in offices up and down the country. What better way to make a lasting, first impression, than with printed clothing? Done well, you and your company can look hugely professional. While your staff would love to turn up to work in their jeans and t-shirts, business is all about keeping up appearances.
What and Where to Wear
Depending on the nature of your business, almost anything can be embroidered with your company name, logo or website URL. If you’re after something professional, small detailing on a plain shirt will look crisp and classic. Alternatively you can choose polo shirts with larger, more eye-catching logos.
Hooded jackets and fleeces are also hugely popular items to get embroidered, especially if you’ll be working out and about. If you happen to be holding a fundraising event, such as a charity football match, you could always have shorts embroidered with your logo.
Almost any item of clothing can be embroidered with your corporate branding, so it’s a good idea to see establish the best option for your company by talking with a commercial print company such as CharterPrint.co.uk. Meetings, exhibitions, or out-of-office activities are some of the perfect places to don your embroidered apparel.
Working on location, or exhibiting at a fair, people will instantly associate you with the company. That way, they can come to you for help straight away. More than anything, a uniform dress code as such events helps make your business look all the more professional.
Affordable, Effective Marketing
As well as creating a professional and consistent appearance, printed workwear is a great marketing tool. With minimal effort, you and your colleagues can promote your business wherever you are. Even your daily commute acts as a free marketing pitch, so you need to make sure you get everything right.
Many employees will wear hooded tops during their day-to-day life, providing they are suitable loungewear. Again, this will act as some more promotion for your business. You should however, ensure members of staff know to remain professional whilst wearing printed apparel.
Things to Remember
If you plan to take the plunge and invest in corporate clothing for employees, there are a number of key factors you should bear in mind. These will help you to make the most of your new marketing tool:
- Workwear should be comfortable, durable and professional
- See if the company will offer other accessories such as hats and bags if you need the in them future.
- Ask to see samples first in order to check the quality
- Shop around, checking prices online and on the high street before making a decision
- Get your company colours exactly right, this will keep your branding consistent
As far as marketing tactics go, investing in embroidered clothing is certainly a method you should try. Online marketing is of course hugely important in anyone’s campaign, but you also need to make the most of more traditional methods too.
