BBN has agreed two new strategic partnerships, with Business Brainz and DemandMatrix.
The collaborative agency-owned organisation targeted these two agencies to globally expand areas in B2B. BBN creates campaigns for clients, utilising more than 1000 specialists spread out in 29 different countries.
Business Brainz delivers custom-built account profiles about enterprise customers and industry insights. The business research firm also personalises ABM campaigns for clients by using tailored ABM reports.
DemandMatrix utilises machine learning and AI to provide technographic data and strategic intelligence to B2B technology marketing and sales teams.
Back in August, BBN announced its partnerships with two US agencies, HexaGroup and HubSpire.
Annette Fernandes-Poyser, executive director at BBN, said: “BBN identifies strategic partners and evaluates candidates, seeking those which offer a service that our partnership will value. Strategic partners must be able to operate on an international scale and are serious about joining in the participatory nature of BBN. These two new collaborators will strengthen our overall offering as a global B2B agency and support our partners and clients on a local level.”
