The business technology sector is leading the way when it comes to delivering exceptional customer experience (CX), according to research from KPMG Nunwood.
The Winning in the moments that matter report surveyed nearly 3000 B2B professionals from across 130 B2B US and UK companies.
The CX analysis section of the report revealed the business tech sector leads the way for customer experience, closely followed by the legal sector in second place, and the insurance sector in third.
David Conway, director at KPMG Nunwood, commented: “The business technology sector is driven by value, service and being able to provide a solution which meets an organisation’s specific requirements, which are often very detailed.
“It is therefore logical that the sector scores so highly, particularly when it comes to the personalisation of products and services. Technology is also vital to operational success, adding to the importance for great customer experience.”
The research also reveals that UK B2B companies continue to lag behind their US counterparts when it comes to customer experience.
