Rural energy provider Calor has launched ‘The Calor Effect’ campaign featuring an alpaca, encouraging installers to use BioLPG, a renewable alternative to heating oil.
The campaign was devised by brand and communications agency Key Parker, and hopes to demonstrate how Calor can support its installer audience through its knowledge and expertise, support network and greener fuel alternatives.
An alpaca was chosen to represent individuality, which Calor says is something “to be proud of and not shy away from”, encouraging installers to be different and use BioLPG.
BioLPG is made from renewable and waste materials and will reduce a homeowner’s carbon footprint for home heating by 38% compared to heating oil. It is compatible with current LPG heating systems and appliances.
The print advert will be appearing in a number of heating installer and plumbing trade magazines in 2019.
André Stewart, senior account manager at Key Parker, said: “We wanted to communicate to the installer that recommending and installing a new fuel type needn’t be daunting. By embracing a different choice such as BioLPG, both installer and homeowner can benefit.”
