
Isotrak is a market leader in vehicle tracking solutions. aving developed the concept of ‘Active Transport Management’, Isotrak helps its customers improve transport efficiency, improve service performance and reduce costs through the provision of its software products and professional services as solutions adapted to its customers requirements.
Isotrak wanted to evolve its corporate identity – one that stands for the organisation in its own right and not the solutions it produces. The new identity needed to be far more distinctive – that’s because, crucially, the solutions (sub-brands) must be able to work independently from the master-brand and yet still be instantly recognisable as originating from Isotrak.
After 55 presenting the three evolution concepts to Isotrak a decision was made to take forward evolution three.
Evolution three was chosen by Isotrak as they liked the chevron forming a ‘truck cab’ and how the mark was moved from the front to the back of the name. Evolution three was developed further, enhancing the sense of ‘forward motion’.
New characters for the name were drawn to create a unique typeface for Isotrak, complimented with a new strapline.