Changing the Perceptions of the Marketing Function

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This case study explores how a prominent professional services firm transformed internal perceptions of its marketing function by leveraging Propolis. Faced with decentralized practices, the firm centralized its marketing under a unified Growth function, aimed at aligning marketing with company-wide objectives. Through Propolis, the firm empowered its marketing team with training and strategies in account-based and commercial marketing, fostering a cohesive and strategic approach.

Key outcomes include:

  • Enhanced marketing capabilities and strategic alignment.
  • Increased internal collaboration and perception of marketing as a key business driver.
  • Ongoing plans to deepen Propolis integration, including new KPIs to measure impact.

Download the full case study to learn how Propolis supports B2B marketers in elevating team performance and driving growth in competitive markets.

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.