Cadwalader, Wickersham & Taft, a financial services law firm, has more than 200 years of legal experience. It has long-standing client relationships with premier financial institutions, Fortune 500 companies and otherleading corporations, government entities, charitable and health care organisations, and individual private clients.
An intuitive leap
Cadwalader relies on InterAction CRM to manage its client data and used an installed solution to deliver electronic communications. However, given the increased sophistication in the marketplace, the firm needed a more robust business development tool. Specifically, the marketing team sought to track levels of engagement in different areas of interest, while delivering professionally-branded email communications carefully crafted and targeted to clients, prospects, recruits and alumni. In addition, the team wanted a solution that was easy-to-use, offered better campaign management tools, and provided insight as to the content relevant to different recipients.
Cadwalader partnered with marketing technology company, Concep. Concep’s Campaigner gave the firm a wide range of functionality that drives new business, keeps the firm front-of-mind, and eases effective communication. Since it is a hosted solution and highly intuitive, the system can be used by anyone on the team. The system also manages bouncebacks and opt-outs, allows recipients to update their details and subscribe to different mailing list, and automatically compiles reports on files that are downloaded and links that are accessed. A comprehensive RSVP and survey building function and integration with the firm website for deep link tracking, were also incorporated.
Results
Through these, Cadwalader was able to:
- Identify, down to the individual recipient or client domain, specifically relevant news and content
- Deliver video and other rich content via email without sending files directly to the recipient’s inbox
- Have a flexible platform that allows the use of templates for a wide spectrum of applications (business development, recruitment, event invitations, surveys or partner announcements)
- Access easy-to-use, hosted solution that requires no formal technical training
- Access unlimited sub-accounts to decentralise the work across multiple offices
- Access robust security and approval process to insure brand control and consistency across regions
- Have deliverability and spam compliance managed by Concep
