Marketing Teams Remain Competitive And Innovative
For marketing teams to remain competitive and innovative, it’s important to invest in continuous learning and skill development. A marketing leader at a global professional services firm needed a scalable, flexible, and impactful learning platform that could address the unique needs of each marketer. This case study explores how Propolis became an essential partner for a large global professional services organization, delivering measurable results and setting the foundation for future growth.
Skills Enablement Manager
The Marketing Challenge
The Skills Enablement Manager wanted to connect the company’s marketing teams with resources that would help them enhance their skills, grow in their careers, and foster a sense of being part of a larger B2B marketing ecosystem.
“One of the challenges we face is connecting our marketers with each other and the broader B2B marketing community, while offering resources that help them grow their skills and advance their careers. That’s why we work with Propolis.”
This challenge was amplified by the diverse range of experience levels — from newcomers to seasoned professionals aspiring to leadership roles. She needed a solution that could offer scalable, accessible, and impactful learning resources to everyone: “our team supports a fairly large community with a range of experience levels, roles and organizational structures.”
A Customized, Flexible Skills Solution For The Whole Marketing Team
The Skills Enablement Manager emphasized how Propolis supports the diverse needs of the company’s marketing community by offering tailored learning resources. She explains how Propolis has played a crucial role in skill development for marketers at different career stages:
“Propolis has been key in helping members of our community, whether they are new to marketing or aspiring to leadership, build strong foundations in marketing excellence.”
The ability to access on-demand content gives people the flexibility to learn at their own pace, making it easier to integrate learning into their busy schedules. The organization uses other service providers but not as tailored to them:
“The team we work with at Propolis is what sets them apart from our other service providers. When collaborating with the Propolis team, we’re creating a tailored user experience for our community members. I truly appreciate their flexibility in understanding our needs and goals, offering customized programs and plans, and connecting us with experts and resources that meet our specific requirements.”
Measurable Results And Member Satisfaction
This Skills Enablement Manager supports a community of marketers, so engagement, satisfaction, and qualitative feedback are of high importance in assessing successful learning experiences.
“We’ve received a lot of positive feedback about the on-demand courses. Many people, especially those new to marketing or looking to catch up with their colleagues, have found them valuable. These foundational courses cover core principles and offer excellent flexibility. We’ve also had great feedback about the Power Hours.”
The Propolis Power Hours are expert-led sessions that provide an interactive, real-time learning experience. They address specific challenges and people are welcome to ask questions to an expert to build their own capabilities.
The Skills Enablement Manager shares that, according to post-experience surveys for multiple events and learning experiences, an impressive 90% of respondents agreed that Propolis sessions were engaging, educational, and inspiring. Additionally, attendees consistently praised the effectiveness of Propolis experts in delivering valuable insights.
Looking Ahead With Propolis
The Skills Enablement Manager plans to expand the team’s use of the Propolis Strategy Packs, integrating them into a more structured, interactive learning experience. By focusing on specific marketing topics and fostering collaboration, they aim to enhance engagement and improve marketing skills across the board.
Propolis has proven to be a vital resource for this Skills Enablement Manager, offering flexible, expert-driven learning opportunities that enhance B2B marketing skills at all levels. With plans to expand its use of the Strategy Packs and live sessions, her team continues to benefit from Propolis’ wide variety of resources, helping them foster an engaged and skilled community of marketers.
