As the world’s specialist in mobile broadband, Nokia Networks provides the world’s most efficient mobile networks, the intelligence to maximise their value, and the services to make it all work together.
Challenge
Nokia challenged Sticky Content to help reorganise its online product portfolio, taking account of a growing volume of inconsistent content across a wide range of products and services, and putting in place a framework for adding new material.
Solution
Sticky Content consulted on a new information architecture for a section of the site, alongside a content strategy, and devised content formats (editorial templates) for key page types, accompanied by writing guidelines.
Consistent, scannable, usable content standards were created that could be used across multidisciplinary, multilingual teams in Germany, Finland and India.
Sticky Content supported the web project team in rolling out the new structure and templates to the business, delivering online presentations to stakeholders on the new architecture.
The agency also rewrote a large number of product pages in a short time to fit the new templates, and continue to provide copy support as needed.
Bespoke training was also delivered to Nokia staff and written copy for thought leadership articles, marketing microsites and supplier extranets was produced.
Results
Nokia benefited from:
- A 37% year-on-year increase in page views to the Portfolio section of the website
- The section now receives 16% of all site traffic
Stacey Brierley, head of brand and corporate platforms, said: “Sticky Content brought the strategic understanding of content that we needed to give focus and direction to our site redevelopment, and were always responsive and professional, while flexible enough to adapt to our changing needs on a short timescale.
“Having people on hand who really understand content meant we could get valuable input on new ideas as the project progressed.”
