VMware eliminated single-use plastics from their offices and gained 15,000 employees at their Earth Day event. Read this case study to find out how they did it and get inspired to make a difference.
- Content, Creative & Campaigns
B2B Marketing
VMware Eliminates Single-Use Plastics & Gains 15,000 Employees
Related content
In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. To better understand this evolution and its implications for B2B marketing, I had the pleasure
Sue Mizera breaks down how pushback, confirmation bias and much more can tie into branding from a B2B perspective.
There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership. Annual reports dedicated
Access full article
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.