Martechopia 2024: What did we learn about marketing technology in 2024?
2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of
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If content is king, why is treated like a pauper?
How many pieces of content have you seen today? 10? 50? 100? Forget about your own marketing team’s output for a second
Cookieless future: strategies for success
A few years ago, the impending death of third-party cookies was a hot topic in B2B. How will this impact marketers in
The B2B Marketing Trend Tracker 2024: What trends are we seeing from client-side and agency-side marketers?
The fundamentals of good marketing arguably never change. After all, delivering a targeted, personalized message that actually helps a customer is unlikely
Primp my brand: How to prepare your company for a M&A or an IPO
Reasons for undertaking a major re-branding and repositioning are many: adjustments to market shifts, competitive advantage, change management, M&As, IPOs. “Wait, M&As
Sora’s impact on B2B marketing: a glimpse into the future
OpenAI has recently introduced a new generative AI model called Sora, capable of generating videos of up to one minute based on
From cost-centre to growth driver: How can leaders future-proof their marketing department?
The past four years haven’t exactly been smooth sailing for B2B marketers. The pandemic, a sea change in working and buyer behaviours,
How to be indispensable: The CMO’s cheat sheet
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject
How to build and retain a high performing marketing team
At our 2023 B2B Marketing Awards, we saw Mitie nab the Gold for ‘B2B marketing team of the year’. Not only have
Four things tech vendors need to know about AI implementation
With AI on the horizon for 2024, we’re fairly certain that everyone will be utilizing it to some degree. But how will
Finding the elixhir for B2B brand vitality
How do you optimize the health and vitality of your B2B brand? And once you’ve done that, how do you maximize its
Uncovering permission-based marketing: 7 tips for a cookieless future revealed
In this modern fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. With people
