In a recent interview, Think Beyond’s Steven Cozens outlines why emotional marketing should be at the top of your to-do list, how to get it

Funding will support next-generation product enhancements including AI-driven email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion. 6sense, the leading platform for

The rise of digital transformation has brought a radical shift in buying behaviour and the marketing landscape. With an explosion in the number of touchpoints

From ABM to the use of firmographic data, insight-driven marketing strategies have become more sophisticated in recent years. Intent data has the power to make

Adobe’s Future of Creative Experience research was conducted by Advanis between August and September 2021, surveying 407 UK based creative professionals (307 brand, 100 agency),

Since the rise of data-driven marketing in the ‘80s, data became a tool that marketers relied on. We’ve since moved past the days of seemingly

B2B Marketing was founded in 2004 by Joel Harrison and James Farmer, and has been led exclusively by these two partners ever since. Starting as

B2B Marketing has announced that it has appointed a new managing director, Richard O’Connor. This is the first time the position has been held at

In today’s digital landscape, managing an international team seems easier said than done. Ric Shadforth, State Street’s Head of International Marketing, and Scott Stockwell, editor-in-chief

This blog is the first instalment in a series of three on B2B vs. B2C marketing. You can read the second part here and third

Data visualisation is remarkably powerful in helping us understand complex information. Humans are astonishingly receptive to visual information; more neurons in the brain are devoted

Check out this month’s roundup of the who’s who of new hires in B2B! Richard O’Connor, managing director, B2B Marketing B2B Marketing welcomes Richard as