Psychographics: The B2B marketer’s latest, greatest BFF – or it should be! (Part I)
Sue Mizera, Propolis Ambassador, takes a deep dive into psychographics and why it should be a top priority for the savvy B2B marketer. Part I.
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Sue Mizera, Propolis Ambassador, takes a deep dive into psychographics and why it should be a top priority for the savvy B2B marketer. Part I.
Propolis’ Sue Mizera summarises her Ignite London session on the differences between CMOs and CEOs and how you can take the next big leap. Part
The B2B Marketing Awards celebrates the best and brightest in B2B. With a whopping 29 categories and +340 submissions, it is undoubtedly the industry event
Propolis’ Sue Mizera summarises her Ignite London session on the differences between CMOs and CEOs and how you can take the next big leap. Part
B2B Marketing is delighted to announce that our flagship product, Propolis, has been awarded ‘Innovation of the Year’ at the prestigious 2023 PPA Awards. The
B2B Marketing and Numentum have partnered to facilitate the cross-pollination of B2B go-to-market insights and best practices across both sides of the Atlantic. The new
Andrea Huckett, head of career management at Saint-Gobain UK, Ireland & South Africa, explains why the construction firm’s employee advocacy is at the centre of its current employer
A merger or acquisition is typically a pivotal moment for any B2B organisation, with success or failure determining the future of both corporate success and
Marketing team sentiment has shifted dramatically in the last six months, and as a result marketing leaders have to embrace new tactics and techniques to
Sue Mizera reflects on the ever-changing tech landscape and if these new developments are a scifi dream, dystopian nightmare, or the latest bandwagon. Part III.
Promethean moment? Apocalypse? The latest over-hype? Sue Mizera reflects on the ever-changing tech landscape and if these new developments are a scifi dream, dystopian nightmare,
Promethean moment? Apocalypse? The latest over-hype? Sue Mizera reflects on the ever-changing tech landscape and if these new developments are a scifi dream, dystopian nightmare,
