B2B Guides and Reports
Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.
The 2022 Trend Tracker
Each year, we ask client-side and agency-side marketers what they’re focused on for the year ahead. The results indicate the areas that […]
Riding the wave of martech change: Submerged in an unmanageable sea of technology and facing the next tide
Propolis – our exclusive community for B2B marketers to come together, share insights, learn from our handpicked industry experts and access our […]
Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?
Account-based strategies have been all the rage for a few years now, but how do they differ across EMEA? We spoke to […]
Building an authentic brand: Defining the building blocks for brand success
Over the course of the few years, it appears brand has had something of a resurgence when it comes to focus among […]
How to break down data silos and become the data-driven marketer you need to be
Every year, marketers have more data at their disposal, but what good is that if you can’t access, connect and understand it […]
ABX: What is account-based experience, and what do you need to know?
Download this report now to get an introduction to the topic, as well as an explanation as to just how it works. […]
The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond
The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond With marketers constantly in pursuit of the […]
Mastering ABM: Lessons learned from several masters of ABM
Mastering ABM: Lessons learned from several masters of ABM ABM has been around for a while now, but ABM mastery is very […]
The journey to data-driven marketing
Agility springs from a strong data foundation Every marketer knows that to deliver personalised, effective marketing that leads to business success needs […]
Precision demand marketing: Why the only process that matters is the buyers
It shouldn’t be news to any marketer that the most important process in marketing is the buyer’s. After all, it’s the buyer […]
ABM Census: Where B2B marketers are at, and where they’re heading
Everyone knows ABM works. The numbers don’t lie. But that doesn’t mean that everyone’s doing it, or in fact that there aren’t […]
The B2B Marketing US Agencies Benchmarking Report 2021
Who are the biggest and best US B2B marketing agencies? In fact, what does the US agency marketplace even look like at […]
