B2B Guides and Reports
Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.
Looking ahead: 6 ABM predictions for 2024
ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to […]
Pipeline’s secret weapon: Full-funnel marketing (and how to prove it)
The future of B2B events: Strategic importance of events elevated by two years of crisis
In this report, we spoke to event marketers, organisers, tech vendors, attendees and venue owners to learn more about what the future […]
The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys – B2B Marketing
Content might be king, but if you’re focusing all of your content on the wrong people at the wrong time in the […]
The Propolis top US marketers 2022
At B2B Marketing, we aim to keep you up to date with the latest trends in B2B, the best campaigns, the strategies […]
The B2B Marketing US Agencies Benchmarking Report 2022
Who’s the biggest US agency? Who’s making the most money? Who’s growing faster than everyone else? Who’s the right fit for my […]
The 2022 Trend Tracker
Each year, we ask client-side and agency-side marketers what they’re focused on for the year ahead. The results indicate the areas that […]
Riding the wave of martech change: Submerged in an unmanageable sea of technology and facing the next tide
Propolis – our exclusive community for B2B marketers to come together, share insights, learn from our handpicked industry experts and access our […]
The B2B Marketing UK Agencies Benchmarking Report 2022
Who are the biggest and best UK B2B marketing agencies? Who’s racing ahead when it comes to growth, and which agencies have […]
Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?
Account-based strategies have been all the rage for a few years now, but how do they differ across EMEA? We spoke to […]
Building an authentic brand: Defining the building blocks for brand success
Over the course of the few years, it appears brand has had something of a resurgence when it comes to focus among […]
How to break down data silos and become the data-driven marketer you need to be
Every year, marketers have more data at their disposal, but what good is that if you can’t access, connect and understand it […]
