In this CMO series interview Catherine Dutton talks through 6 key elements: What great leadership looks like in a B2B marketing role. What are some

In our CMO series interview Antonia cover three main areas: How to create a thriving environment for marketing by balancing a clear vision for what

How do you transition from a marketing professional or executive to a marketing manager or leader? And if you’ve already made the jump what are

Technology has driven B2B marketers to be more precise and targeted in how they operate – but that should never be at the expense of

Our downloadable report on the state of Martech looks at how satisfied marketers are with their tech stacks, how integrated the systems are, the challenges

Customer experience (CX) has rapidly emerged in recent years as a core focus for B2B companies which impacts many departments and touchpoints. Numerous surveys report

Change is often uncomfortable and stressful for organisations but also presents fantastic opportunities to rethink business models and ways of working. In our report Marketing

The Future of B2B events report looks at current and upcoming trends facing event professionals and marketeers. We spoke to event marketers, organisers, tech vendors,

A brand refresh aims to breath new visual life into a brand that may have started to look stale and staid. The brand’s existing visual

Diversity and inclusion have made the leap from being perceived as tokenistic and tick-box to being a core pillar of business strategy in recent years.

Global centralisation is the hot topic of multi-location businesses.  Whether it is a demand generation centre, a centre of excellence or shared services, centralisation brings

Plan, plan and plan some more. This is the fundamental building block to ensuring the best possible marketing campaign. It may be tempting for busy