Tech giants like Google are encouraging advertisers to put AI to work for creative – but what does that look like in

In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the

Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to

Are you looking to advance your AI journey? Or perhaps you’re in the experimentation phase? Either way, you won’t want to miss

Let’s face it; creating quality and engaging events can be challenging. With so many B2B events happening today, standing out has increasingly

B2B Marketing will be launching its 2024 Global Agencies Benchmarking Report, and to kick things off, Gravity Global and B2B Marketing will

In August 2023, we officially launched the Community Index, a real-time dashboard of B2B marketing metrics for Propolis members. Since then, we’ve

The healthcare sector has certainly shifted in the last few years. From the pandemic to a shift to digital, marketing leaders have

Revealing the latest data on the technology and software space in B2B marketing. Let’s face it – the tech sector is constantly

Speakers: Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing. Shane Redding, Strategy and Evolution Expert, B2B Marketing Description: Whether you work for a

In today’s data-driven world, AI is rapidly transforming the marketing landscape… But how can marketers develop a personal relationship with AI to

This webinar has ended. Click ‘Register’ to watch the session on-demand. Speakers: Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing. Jordan Adams, Chief Executive