Not sure if anyone noticed the new 7eleven campaign, checkin at their stores and you could win a trip to space. An offer quite literally out of this world and unfortunately as far out of reach as geo-location or checkins are to providing true value in the B2B marketplace.
Geo-location in my mind still has not broken through into B2B, mind you it still has quite a way to go to hit mainstream in the B2C world regardless of the fact Foursqaure just hit 10million users (I’m sure someone will argue that point).
