Once upon a time, Chris was a successful Marketing director who felt he had a good handle on his relationship with his board.
As if to prove he was right, Chris was promoted at BSI training academy into a role with full responsibility over the P&L. However, as he settled into the role, he realised that there were a number of aspects to the role that, if he had known more about them at the time, would have altered the way he led marketing.
Watch the full video of Chris’ keynote presentation at the B2B Marketing Leaders Forum 2018 to discover what he he wishes he’d known, and learn from his experience.
