International software business Civica has appointed creative network Ogilvy UK as an agency partner.
Ogilvy UK will use brand specialists to develop a stronger brand positioning and strategy to continue Civica’s expansion globally. The agency will also use its resources to refresh Civica’s visual brand identity, which will be launched later this year.
More than 3000 organisations use Civica to deliver software services to over 90 million people globally. Ogilvy has a team of more than 150 B2B specialists who deliver creative campaigns and assist with data and proposition development.
Tim Magness, CMO of Civica, said: “There was a strong fit with the Ogilvy UK team and their ambitions for our brand development, giving us the confidence that our teams would work well together. The agency has the understanding and insight, and we look forward to building on our established position with a more distinctive brand for the future.”
Ogilvy UK ranked second in this year’s B2B Marketing UK Agencies Benchmarking Report, which profiles the leading agencies in the country.
