Global law firm Clifford Chance has signed a four-year deal with Concep to provide an email marketing service to clients of its 29 offices around the world. The supplier expects to send approximately one million emails to the law firm’s clients under this contract.
Concep replaces Clifford Chance’s previous email marketing services providers on the strength of the global capability of its offering, and its consistently branded but flexible message templates. Darren Watkins, solutions director at Concep, explains, âthey wanted something which they could roll out worldwide that didn’t require IT knowledge to operate it.â The divisional structure of Clifford Chance, with separately marketed units focusing on individual areas of the law, required a system which could potentially be accessed by multiple marketing managers in each location.
âThey also said our reporting system was very indepth and insightful,â Watkins adds.
The law firm’s email marketing is targeted at senior staff involved with legally sensitive areas such as merger and acquisition activity at large blue chip corporates.
The APA (Association of Publishing Agencies) and Mintel have produced research showing that the customer publishing industry grew by 10 per cent in the year to 2004, and is currently worth £385 million. More details of the B2B findings of this research will appear in the March edition of B2B Marketing.
Base One has launched a free website assessment service which covers eight areas deemed essential for an effective B2B site. The product called ‘8I’ looks at web features such as identity, interface design and integration. A good site scores 80 plus whereas an average score is 40.
Tri-Direct has appointed Limelight as its retained PR agency to communicate its position as a multi-discipline marketing and media agency. The 60-strong company is divided into three divisions: Tri-Direct Ltd, Tri-Direct Sales and Tri-Direct North.
Rocket Science has launched a new service called Market Quant which uses a combination of customer data analysis, market research and data frameworks to help marketers gain a better understanding of their business. Prior to launch Rocket Science successfully tested the technique on existing clients, including Ainscough Crane Hire and SLD Pumps.
Henkel has appointed Protean Marketing Communications to handle B2B marketing and PR for its electronics group worldwide. The agency is briefed to increase exposure for its portfolio of brands, as well as supporting strategy development and handling advertising. Henkel suppliers of electronics materials, including solder paste, sealants and adhesives.
Smarts is looking to build its profile across Europe as a supplier of real-time business management solutions through the appointment of Fuse PR. The agency will be responsible for handling ongoing trade and technology campaigns, targeted at EMEA analysts.
EMC Resources has appointed Houston Associates PR in an effort to raise the publicity of its three subsidiary brands ie. the Southern Compliance Association, EEDs and TILE. The company specialises in helping the electronics manufacturing industry understand European regulations that relates to them.
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