B2B Marketing
Professor Patrick Barwise will reveal and explain how you can use his proven framework of four marketing leadership pillars and the 12 elements beneath them, to achieve even greater influence and success – within your business and your long-term career.
In this second video instalment, he discusses how to close the gap between yourself and the board and mobilise your boss.
In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for business growth and long-term success. But what exactly
Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and
When it comes to digital communication, businesses are constantly searching for tools that improve customer engagement and drive results. Rich Communication Services (RCS) is an enhanced messaging protocol designed to replace SMS by offering richer
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
